Meet the Team

Optimum is about more than just clearly pure water. It’s about taking care of our employees and customers. Barry, our Founder, had the vision to reinvent the current drinking water experience. He achieved his vision by establishing a customer-first experience. We empower our staff by implementing continuous improvements through hands-on training and support. In return, our staff empowers your business, school or hospital with the best hydration experience available today. 

Barry Snyder

CEO, Founder

Zachary Snyder

President

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Charlie

Water Boy

Charlie hails from California and is a third-generation water warrior. He manages Optimum West Coast, and may be the first manager to tell new Reps to get in line. Charlie enjoys spending time with his friends at various playgrounds and sandboxes in Sunny LA.

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Crystal Haycock

Vice President of
Operations & Controller

Crystal has over 19 years of experience in the point-of-use drinking water industry. She leads the team that supplies customer service and provides the best drinking water products to all businesses.

Paul Karrat

Vice President of
Sales

For 13 years Paul has been an advocate for purified water. He believes pure water is the key to health, wellness, and slowing the aging process.

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George Baum

Vice President of
Installation & Service

George possesses over 20 years in the point-of-use drinking water industry. As VP of Service, he believes in providing an excellent customer experience, and service with a smile.

Jon Weinberg

Vice President
Miami, FL 

Jon has a background in home improvement, technology, and marketing. We don’t call him the Swiss Army Knife for nothing.

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Jodi Usina

Sales Manager
North & Central Florida

Being Optimum’s first sales rep in 2014, Jodi has spent most of her career in the drinking water & ice industry. She completed her MBA in 2020 and understands the importance of managing costs while improving hydration  in the work place.

Hillary Berg

Sales Manager
Tampa, Florida

Hillary has spent several years in the sales and branding world in various industries she entered the water industry to provide cleaner and cost-effective drinking water.

Dusty Baker

Sales Manager
Raleigh, North Carolina

Dusty, born & raised near Savannah, GA, graduated from ECU while competing as a baseball student-athlete. He was drawn to Optimum’s tight-knit family culture, and desire to help transition the country to become a ‘bottle-less nation’.

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Trey Walsh

Sales Manager
North & South Carolina

After spending 20 years in the marketing and advertising industry, Trey transitioned into a successful account management role and manages an extensive list of customers in the Southeast.

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Spencer Coleman

Atlanta Regional Sales Manager

Spencer graduated from Edward Waters University on a baseball scholarship. He is excited to be a part of Optimum Water Solutions and to help provide clean, purified water and ice to his community.

George Karrat

Regional Sales Manager Birmingham and Chattanooga

George has over 20 years of experience in consulting customers on the best solutions for their business. George loves that he gets to bring the world’s best water and ice to Tennessee.

Jon Pentz

Regional Sales Manager, Miami and Fort Myers

Jon has 13+ years B2B sales experience across various markets, and industries on the East Coast. His top priority at Optimum Water Solutions is to provide the highest level of customer service while reducing the dependency on plastic water bottles. He is a resident of SWFL with his wife and two daughters.

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Abby Weinberg

Sales Support Specialist

Since 2019 Abby has applied her passion to helping businesses find a safer, cleaner, and cost-effective drinking water solution.

Stephanie Moreland

Controller

Stephanie, a Jacksonville native, loves that her previous experience in a small business as a controller benefits the most important people at Optimum, the customers. With her expertise, she’s able to reduce costs, while improving the customer experience for Optimum Water Solutions customers.

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Ray Conway

Customer Care Manager

Ray began in food service management, and F&B equipment dispensing and service. One thing he is sure of is that customer loyalty is in response to great customer service.

Michael Valasky

National Operations & Service Manager

Michael oversees customer care, product development and training, and the overall day-to-day field activity. Including community involvement and environmental sustainability.

Edgar Garcia

Quality Control & Development Manager

Edgar has eighteen yrs+ of experience as a water industry technician. As Optimum’s Quality Control, Training, and Development Manager, he manages recruiting, training, and development. 

Optimum Sales Executives

wdt_IDPictureTeam MemberTitleRegionEmailAbout
5cade-macri-500x-v4-150x150.png?img_width=150&img_height=150Cade MacriAccount ExecutiveFlorida, JacksonvilleCade@drinkoptimum.comAfter graduating from the University of Florida, Cade began his career at Optimum. As an avid fisherman, Cade cares about the environment and loves that Optimum helps eliminate waste, while providing a better hydration solution in the workplace.
8maritza-ochoa-500x-v4-150x150.png?img_width=150&img_height=150Maritza OchoaAccount ExecutiveFlorida, TampaMaritza@drinkoptimum.comMaritza enjoys meeting and learning about her clients while being able to provide them with clean drinking water and ice.
14genie-ev2-150x150.pngGenie EvankoAccount ExecutivePennsylvania, PittsburghGenie@drinkoptimum.comGenie, a passionate Health and Safety advocate, joined the water industry in 2018. Committed to a customer-centric approach, she tailors water/ice purification solutions for each location.
17Clay-Mobley-500x-1-150x150.png?img_width=150&img_height=150Clay MobleyAccount ExecutiveGeorgia, Savannah, & South Carolina, CharlestonClay@drinkoptimum.comClay leads Optimum’s Southeast Georgia and Southwest South Carolina Division from the Savannah office. Clay takes a consultative approach and specializes in warehousing, distribution, and manufacturing.
20heather-smith-500x-v4-150x150.png?img_width=150&img_height=150Heather SmithAccount ExecutiveGeorgia, AtlantaHeather@drinkoptimum.comHeather loves sharing what differentiates Optimum from our competitors; striving to give good quality water, service, and account management.
31kevin-healey-500x-150x150.png?img_width=150&img_height=150Kevin HealyAccount ExecutiveNorth Carolina, Charlotte, Piedmont TriadKevin@drinkoptimum.comKevin began his career in the point-of-use water industry before a brief hiatus in the CPG startup world and is excited to be back spreading the word about Optimum Water. Kevin loves to learn about new businesses and help provide employees with purified water and ice.
37Nichole-Patrina-500x-150x150.png?img_width=150&img_height=150Nichole PatrinaAccount ExecutivePennsylvania, PittsburghNichole@drinkoptimum.comNichole, a lifelong resident of Pittsburgh, brings her marketing and client-focused experience to the water world. She is passionate about purified water, is never without her Optimum water bottle and serves clients with sensitive and effective service.
40John-Fulton-500x4-2-150x150.png?img_width=150&img_height=150John FultonAccount ExecutiveFlorida, OrlandoJFulton@drinkoptimum.comJohn, originally raised in Clemont, Florida, started his career in Los Angeles. He attended FSU, then graduated from Rollins College. He is a life-long sports fan and is ready to bring the best water dispensers to Orlando with Optimum Water Solutions.
41Chris-Palmer-500x2-2-150x150.png?img_width=150&img_height=150Chris PalmerAccount ExecutiveGeorgia, AtlantaChris@drinkoptimum.comChris is a native to Florida, and brings over 10 years of experience with customer service in the drinking water business. He is passionate about implementing smart solutions for customers who realize the benefits and true worth Optimum Water Solutions provides.
43steve-spencer-500x3-2-150x150.png?img_width=150&img_height=150Steve SpencerAccount ExecutiveSouth Carolina, Columbia/LexingtonSSpencer@drinkoptimum.comSteve grew up in the Columbia area and graduated from Clemson University with a BS in Industrial Management. He's a big Clemson Tiger fan, loves a good round of golf and is ready to bringing Optimum solutions to South Carolina, and Augusta, Georgia.
47adam-cole-500x3-2-150x150.png?img_width=150&img_height=150Adam ColeAccount ExecutiveFlorida, Sarasota/BradentonAdam@drinkoptimum.comAdam has lived in the Sarasota, Florida area for 15 years and loves spending time at the beach. He’s been in customer-facing sales for nearly 20 years and prides himself on providing his clients with amazing customer service.
50dominique-150x150.pngDominique KerinsAccount ExecutiveFlorida, JacksonvilleDominique@drinkoptimum.comDominique, a mother of three, loves the opportunity to provide a sustainable solution, helping protect the planet for the next generation. At Optimum she loves educating business owners on better ways to hydrate their teams.
52Mike-Labarbera-150x150.pngMike LabarberaAccount Executive Chattanoogamlabarbera@drinkoptimum.comMike graduated from the University of Georgia and came to the Optimum team from coaching middle and high school basketball.  He is excited to return to his hometown in north Georgia to provide the Chattanooga market with pure water and dedicated service.
54Chris-Ferris-150x150.pngChris FerrisAccount ExecutiveMiamicferris@drinkoptimum.comAs a career sales executive, Chris understands the importance of listening to his customers to provide the best solution. After relocating from LA to Miami, Chris loves Optimum's ice solutions to cool the Miami heat!
55Hannah-Benz-150x150.pngHannah BenzAccount ExecutiveAtlantahannah@drinkoptimum.comHannah has over 20 years of customer service and sales experience. As an Account Executive, Hannah is excited to help the Atlanta community hydrate with Optimum's clearly pure water.
57matt-soja-150x150.pngMatt SojaAccount ExecutivePittsburghmsoja@drinkoptimum.comMatt has an extensive background in the drinking water industry as well as finance and consulting. Due to his unique diverse experience, he is able to relate to a wide variety of clients and find the best solutions for their employee hydration programs.
60amanda-moorehead-500x-150x150.pngAmanda MooreheadAccount ExecutiveSouth FloridaAMoorehead@drinkoptimum.comBorn and raised in Pittsburgh, Pennsylvania. She graduated from Coastal Carolina University with a Bachelor’s Degree in Education. That means she went from teaching High School English to educating people on the importance of clean, healthy water!
61curtis-150x150.pngCurtis FrostAccount ExecutiveBirminghamcurtis@drinkoptimum.com Curtis is a graduate of the University of Alabama and has been working with clients in Central Alabama for 20 years. When he's not providing his clients with the world's best water and ice, he's a part-time actor and full-time husband and father. Roll Tide and Drink Optimum!
62stephanie-haave-150x150.pngStephanie HaaveAccount ExecutiveSouth Floridashaave@drinkoptimum.comBorn and raised in sunny Miami, Stephanie brings a vibrant passion for wellness to her role as an Optimum Water Solutions account representative. With a flair for merging function and style, she’s dedicated to helping clients discover hydration solutions that not only enhance their health but also elevate their aesthetic.
63olivia-150x150.pngOlivia BosoAccount ExecutiveWest Virginiaolivia@drinkoptimum.comOlivia, a proud native of the Mountain State, is happy to provide purified drinking water to her fellow mountaineers. As a lover of the environment, she is excited to join Optimum in helping eliminate plastic waste with a more sustainable solution.