Optimum is about more than just clearly pure water. It’s about taking care of our employees and customers. Barry, our Founder, had the vision to reinvent the current drinking water experience. He achieved his vision by establishing a customer-first experience. We empower our staff by implementing continuous improvements through hands-on training and support. In return, our staff empowers your business, school or hospital with the best hydration experience available today.
Charlie
Water Boy
Charlie hails from California and is a third-generation water warrior. He manages Optimum West Coast, and may be the first manager to tell new Reps to get in line. Charlie enjoys spending time with his friends at various playgrounds and sandboxes in Sunny LA.
Crystal Haycock
Vice President of
Operations & Controller
Crystal has over 19 years of experience in the point-of-use drinking water industry. She leads the team that supplies customer service and provides the best drinking water products to all businesses.
Paul Karrat
Vice President of
Sales
For 13 years Paul has been an advocate for purified water. He believes pure water is the key to health, wellness, and slowing the aging process.
George Baum
Vice President of
Installation & Service
George possesses over 20 years in the point-of-use drinking water industry. As VP of Service, he believes in providing an excellent customer experience, and service with a smile.
Jon Weinberg
Vice President
Miami, FL
Jon has a background in home improvement, technology, and marketing. We don’t call him the Swiss Army Knife for nothing.
Jodi Usina
Sales Manager
North & Central Florida
Being Optimum’s first sales rep in 2014, Jodi has spent most of her career in the drinking water & ice industry. She completed her MBA in 2020 and understands the importance of managing costs while improving hydration in the work place.
Hillary Berg
Sales Manager
Tampa, Florida
Hillary has spent several years in the sales and branding world in various industries she entered the water industry to provide cleaner and cost-effective drinking water.
Dusty Baker
Sales Manager
Raleigh, North Carolina
Dusty, born & raised near Savannah, GA, graduated from ECU while competing as a baseball student-athlete. He was drawn to Optimum’s tight-knit family culture, and desire to help transition the country to become a ‘bottle-less nation’.
Trey Walsh
Sales Manager
North & South Carolina
After spending 20 years in the marketing and advertising industry, Trey transitioned into a successful account management role and manages an extensive list of customers in the Southeast.
Spencer Coleman
Atlanta Regional Sales Manager
Spencer graduated from Edward Waters University on a baseball scholarship. He is excited to be a part of Optimum Water Solutions and to help provide clean, purified water and ice to his community.
George Karrat
Regional Sales Manager Birmingham and Chattanooga
George has over 20 years of experience in consulting customers on the best solutions for their business. George loves that he gets to bring the world’s best water and ice to Tennessee.
Jon Pentz
Regional Sales Manager, Miami and Fort Myers
Jon has 13+ years B2B sales experience across various markets, and industries on the East Coast. His top priority at Optimum Water Solutions is to provide the highest level of customer service while reducing the dependency on plastic water bottles. He is a resident of SWFL with his wife and two daughters.
Abby Weinberg
Head Recruiter
Since 2019 Abby has applied her passion to helping businesses find a safer, cleaner, and cost-effective drinking water solution.
Stephanie Moreland
Controller
Stephanie, a Jacksonville native, loves that her previous experience in a small business as a controller benefits the most important people at Optimum, the customers. With her expertise, she’s able to reduce costs, while improving the customer experience for Optimum Water Solutions customers.
Ray Conway
Customer Care Manager
Ray began in food service management, and F&B equipment dispensing and service. One thing he is sure of is that customer loyalty is in response to great customer service.
Michael Valasky
National Operations & Service Manager
Michael oversees customer care, product development and training, and the overall day-to-day field activity. Including community involvement and environmental sustainability.
Edgar Garcia
Quality Control & Development Manager
Edgar has eighteen yrs+ of experience as a water industry technician. As Optimum’s Quality Control, Training, and Development Manager, he manages recruiting, training, and development.