Optimum is about more than just clearly pure water. It’s about taking care of our employees and customers. Barry, our Founder, had the vision to reinvent the current drinking water experience. He achieved his vision by establishing a customer-first experience. We empower our staff by implementing continuous improvements through hands-on training and support. In return, our staff empowers your business, school or hospital with the best hydration experience available today.
Crystal Haycock
Operations Manager & Controller
Crystal has over 13 years of experience in the point-of-use drinking water industry. She leads the team that supplies customer service and provides the best drinking water products to all businesses.
Michael Valasky
Vice President of Operations
Michael oversees customer care, product development and training, and the overall day-to-day field activity across all Optimum’s markets, including community involvement and environmental sustainability.
Edgar Garcia
Quality Control & Development Manager
Edgar has eighteen years + of experience as a water industry technician. As Optimum’s Quality Control, Training, and Development Manager, he manages recruiting, training, and development of the technical team, customer satisfaction, and technical support for the technical team.
Jodi Usina
Sales Manager
Central Florida
Jodi came from the swimming pool industry before Optimum in 2014. She provides businesses with clean drinking water for their employees and helps reduce their carbon footprint.
Paul Karrat
Sales Manager
Southwest Florida
For 13 years Paul has been an advocate for purified water. He believes pure water is the key to health, wellness, and slowing the aging process.
George Baum
Sales Manager, Western PA, Eastern OH
George has been in the point-of-use and water filtration business for more than 20 years. Based in Pittsburgh, he oversees the sales, installation & service for Pennsylvania, West Virginia, and Ohio.
Jon Weinberg
Sales Manager
Miami, Florida
Jon has a background in home improvement, technology, and marketing. We don’t call him the Swiss Army Knife for nothing.
Optimum Sales Executives
| wdt_ID | Picture | Team Member | Title | Region | About | |
|---|---|---|---|---|---|---|
| 1 |  |
Ray Conway | Account Executive | Florida (Northern), Georgia (Southeast) | Ray@drinkoptimum.com | Ray began in food service management, and F&B equipment dispensing and service. One thing he is sure of is that customer loyalty is in response to great customer service. |
| 3 |  |
Miguel Rodriguez | Account Executive | Florida (Southeast) | miguel@drinkoptimum.com | Miguel graduated from Montclair State University master’s in Business Accounting. |
| 4 |  |
Emma Page | Account Executive | Florida, Melbourne | Emma@drinkoptimum.com | Emma graduated from Western Carolina University and moved to Florida to begin her career with Optimum. |
| 5 |  |
Cade Macri | Account Executive | Florida, Jacksonville | Cade@drinkoptimum.com | Cade loves everything to do with the ocean, his previous job was on water as the first mate on an offshore fishing boat. |
| 7 |  |
Hillary Berg | Account Executive | Florida, Tampa | Hillary@drinkoptimum.com | Hillary has spent several years in the sales and branding world in various industries she entered the water industry to provide cleaner and cost-effective drinking water. |
| 8 |  |
Maritza Ochoa | Account Executive | Florida, Tampa | Maritza@drinkoptimum.com | Maritza enjoys meeting and learning about her clients while being able to provide them with clean drinking water and ice. |
| 10 |  |
Abby Weinberg | Account Executive | Florida, Miami | Abby@drinkoptimum.com | Since 2019 Abby has applied her passion to helping businesses find a safer, cleaner, and cost-effective drinking water solution. |
| 11 |  |
Terry Shea | Account Executive | Florida, Miami | Terry@drinkoptimum.com | Terry specializes in building long-lasting relationships, providing the best insight and recommendations to his customers, and being one of the top commercial ice distributors in South Florida. |
| 12 |  |
Josh Gauger | Account Executive | Florida, Ft. Meyers | JGauger@drinkoptimum.com | Indiana native with lots of experience keeping the peace, Josh knows how to ask the right questions to find out exactly what clients need to supply their business with water coolers. |
| 14 |  |
Genie Evanko | Account Executive | Pennsylvania, Pittsburgh | Genie@drinkoptimum.com | Genie joined the Pittsburgh office as an account executive in late 2022, bringing many years of waterworld experience with her. Genie believes in a customer-first experience and always strives to do the best. |