Meet the Team

Optimum is about more than just clearly pure water. It’s about taking care of our employees and customers. Barry, our Founder, had the vision to reinvent the current drinking water experience. He achieved his vision by establishing a customer-first experience. We empower our staff by implementing continuous improvements through hands-on training and support. In return, our staff empowers your business, school or hospital with the best hydration experience available today. 

Barry Snyder

CEO, Founder

Zachary Snyder



Water Boy

Charlie hails from California and is a third-generation water warrior. He manages Optimum West Coast, and may be the first manager to tell new Reps to get in line. Charlie enjoys spending time with his friends at various playgrounds and sandboxes in Sunny LA.

Crystal Haycock

Vice President of Operations & Controller

Crystal has over 19 years of experience in the point-of-use drinking water industry. She leads the team that supplies customer service and provides the best drinking water products to all businesses.

Paul Karrat

Vice President of Sales

For 13 years Paul has been an advocate for purified water. He believes pure water is the key to health, wellness, and slowing the aging process.

Michael Valasky

National Operations & Service Manager

Michael oversees customer care, product development and training, and the overall day-to-day field activity. Including community involvement and environmental sustainability.

Edgar Garcia

Quality Control & Development Manager

Edgar has eighteen yrs+ of experience as a water industry technician. As Optimum’s Quality Control, Training, and Development Manager, he manages recruiting, training, and development. 

Jon Weinberg

Sales Manager
Miami, Florida

Jon has a background in home improvement, technology, and marketing. We don’t call him the Swiss Army Knife for nothing.

George Baum

Sales Manager
West PA, East OH

George has been in the point-of-use and water filtration business for more than 20 years. Based in Pittsburgh, he oversees the sales, installation & service for Pennsylvania, West Virginia, and Ohio.

Jodi Usina

Sales Manager
North & Central Florida

Being Optimum’s first sales rep in 2014, Jodi has spent most of her career in the drinking water & ice industry. She completed her MBA in 2020 and understands the importance of managing costs while improving hydration  in the work place.

Trey Walsh

Sales Manager
North & South Carolina

After spending 20 years in the marketing and advertising industry, Trey transitioned into a successful account management role and manages an extensive list of customers in the Southeast.

Hillary Berg

Sales Manager
Tampa, Florida

Hillary has spent several years in the sales and branding world in various industries she entered the water industry to provide cleaner and cost-effective drinking water.

Dusty Baker

Sales Manager
Raleigh, North Carolina

Dusty, born & raised near Savannah, GA, graduated from ECU while competing as a baseball student-athlete. He was drawn to Optimum’s tight-knit family culture, and desire to help transition the country to become a ‘bottle-less nation’.

Optimum Sales Executives

wdt_ID Picture Team Member Title Region Email About
1 Ray Conway Account Executive Florida (Northern), Georgia (Southeast) Ray began in food service management, and F&B equipment dispensing and service. One thing he is sure of is that customer loyalty is in response to great customer service.
4 Emma Page Account Executive Florida, Melbourne Emma graduated from Western Carolina University and moved to Florida to begin her career with Optimum.
5 Cade Macri Account Executive Florida, Jacksonville Cade loves everything to do with the ocean, his previous job was on water as the first mate on an offshore fishing boat.
8 Maritza Ochoa Account Executive Florida, Tampa Maritza enjoys meeting and learning about her clients while being able to provide them with clean drinking water and ice.
10 Abby Weinberg Account Executive Florida, Miami Since 2019 Abby has applied her passion to helping businesses find a safer, cleaner, and cost-effective drinking water solution.
11 Terry Shea Account Executive Florida, Miami Terry specializes in building long-lasting relationships, providing the best insight and recommendations to his customers, and being one of the top commercial ice distributors in South Florida.
12 Josh Gauger Account Executive Florida, Ft. Myers Indiana native with lots of experience keeping the peace, Josh knows how to ask the right questions to find out exactly what clients need to supply their business with water coolers.
14 Genie Evanko Account Executive Pennsylvania, Pittsburgh Genie joined the Pittsburgh office as an account executive in late 2022, bringing many years of waterworld experience with her. Genie believes in a customer-first experience and always strives to do the best.
15 Rob Thomas Account Executive North Carolina, South Carolina Rob is a third-generation PGA Golf Professional as a GM/Head Golf Professional/Apparel buyer before transitioning to a career in outside sales.
17 Clay Mobley Account Executive Georgia, Savannah, & South Carolina, Charleston Clay leads Optimum’s SE GA and SW SC Division from the Savannah office. Clay takes a consultative approach and specializes in warehousing, distribution, and manufacturing.
19 Jeff Jenkins Account Executive Georgia, Atlanta Jeff worked for Kimberly Clark Corp and Owens & Minor for the last 14 years as inside sales support as well as heavy international experience in Sales and Marketing.
20 Heather Smith Account Executive Georgia, Atlanta Heather loves sharing what differentiates Optimum from our competitors; striving to give good quality water, service, and account management.
21 Logan Parkulo Account Executive West Virginia, Charleston Logan helps provide companies in her home state with clean drinking water for their employees. She loves being able to equip her customers with an environmentally friendly cooler.
24 Scott White Account Executive Georgia, Atlanta After playing 6 years of minor league baseball for the Boston Red Sox, Scott has spent over 10 successful years in technology and medical sales. He sees the importance and value of purified water for businesses and their employees.
25 Drake Register Account Executive Georgia, Atlanta Drake graduated from Kennesaw State University in 2022 with a bachelor's in Finance. Drake joined Optimum because of the amazing management staff and support system they provide to their sales executives.
27 Kyle Hotman Account Executive Georgia, Atlanta Originally from Las Vegas, Nevada, graduated from Washington State University. Started with Optimum in February of 2023. Optimum has proven to be an authentic company that values our customers just as much as our reputation.
28 Austin Starts Account Executive Florida (Southern) Austin went to the University of Florida. He is passionate about all things water whether surfing, fishing, diving, being on a boat, or clean drinking water. He believes in Optimum’s products and the need for clean drinking water.
30 Amanda Moorehead Account Executive Florida (Southern) Born and raised in Pittsburgh, Pennsylvania. She graduated from Coastal Carolina University with a Bachelor's Degree in Education. That means she went from teaching High School English to educating people on the importance of clean, healthy water!
31 Kevin Healy Account Executive North Carolina, Charlotte, Piedmont Triad Kevin began his career in the point-of-use water industry before a brief hiatus in the CPG startup world and is excited to be back spreading the word about Optimum Water. Kevin loves to learn about new businesses and help provide employees with purified water and ice.
32 Eric Scott Account Executive Georgia, Savannah Eric’s background in the technical medical field provides him with the right amount of collaboration and urgency to understand the needs of clients. He also loves to test his physical health by competing in CrossFit Competitions and uses this drive to compete and succeed in his role with Optimum.
35 Cody Phillips Account Executive Florida, Ft. Myers Originally from Indiana, Cody has since moved to the sunshine state. He is family-oriented, loves sports, and has 10 years of law enforcement experience. His objectives are to listen to customer needs and connect businesses with the right water filtration system.
36 Pat Muldrow Account Executive South Carolina, Columbia Pat was born and raised in South Carolina, graduated with a Biology degree from Wofford College and moved to Columbia to continue his education. He looks forward to sharing his love of science with those interested in our purification processes and their benefits.