Optimum is about more than just clearly pure water. It’s about taking care of our employees and customers. Barry, our Founder, had the vision to reinvent the current drinking water experience. He achieved his vision by establishing a customer-first experience. We empower our staff by implementing continuous improvements through hands-on training and support. In return, our staff empowers your business, school or hospital with the best hydration experience available today.
Charlie
Water Boy
Charlie hails from California and is a third-generation water warrior. He currently manages Optimum West Coast with high expectations and will be the first manager to tell new Reps to get in line. In his spare time, Charlie enjoys spending time with his friends at various playgrounds and sandboxes in Sunny LA..
Crystal Haycock
Vice President of Operations & Controller
Crystal has over 19 years of experience in the point-of-use drinking water industry. She leads the team that supplies customer service and provides the best drinking water products to all businesses.
Paul Karrat
Vice President of Sales
For 13 years Paul has been an advocate for purified water. He believes pure water is the key to health, wellness, and slowing the aging process.
Michael Valasky
National Operations & Service Manager
Michael oversees customer care, product development and training, and the overall day-to-day field activity. Including community involvement and environmental sustainability.
Edgar Garcia
Quality Control & Development Manager
Edgar has eighteen yrs+ of experience as a water industry technician. As Optimum’s Quality Control, Training, and Development Manager, he manages recruiting, training, and development.
Jon Weinberg
Sales Manager
Miami, Florida
Jon has a background in home improvement, technology, and marketing. We don’t call him the Swiss Army Knife for nothing.
George Baum
Sales Manager, West PA, East OH
George has been in the point-of-use and water filtration business for more than 20 years. Based in Pittsburgh, he oversees the sales, installation & service for Pennsylvania, West Virginia, and Ohio.
Jodi Usina
Sales Manager
North & Central Florida
Being Optimum’s first sales rep in 2014, Jodi has spent most of her career in the drinking water and ice industry. She completed her MBA in 2020 and understands the importance of managing costs while improving the hydration experience in the work place.
Optimum Sales Executives
| wdt_ID | Picture | Team Member | Title | Region | About | |
|---|---|---|---|---|---|---|
| 1 |  |
Ray Conway | Account Executive | Florida (Northern), Georgia (Southeast) | Ray@drinkoptimum.com | Ray began in food service management, and F&B equipment dispensing and service. One thing he is sure of is that customer loyalty is in response to great customer service. |
| 3 |  |
Miguel Rodriguez | Account Executive | Florida (Southeast) | Miguel@drinkoptimum.com | Miguel graduated from Montclair State University master’s in Business Accounting. |
| 4 |  |
Emma Page | Account Executive | Florida, Melbourne | Emma@drinkoptimum.com | Emma graduated from Western Carolina University and moved to Florida to begin her career with Optimum. |
| 5 |  |
Cade Macri | Account Executive | Florida, Jacksonville | Cade@drinkoptimum.com | Cade loves everything to do with the ocean, his previous job was on water as the first mate on an offshore fishing boat. |
| 7 |  |
Hillary Berg | Account Executive | Florida, Tampa | Hillary@drinkoptimum.com | Hillary has spent several years in the sales and branding world in various industries she entered the water industry to provide cleaner and cost-effective drinking water. |
| 8 |  |
Maritza Ochoa | Account Executive | Florida, Tampa | Maritza@drinkoptimum.com | Maritza enjoys meeting and learning about her clients while being able to provide them with clean drinking water and ice. |
| 10 |  |
Abby Weinberg | Account Executive | Florida, Miami | Abby@drinkoptimum.com | Since 2019 Abby has applied her passion to helping businesses find a safer, cleaner, and cost-effective drinking water solution. |
| 11 |  |
Terry Shea | Account Executive | Florida, Miami | Terry@drinkoptimum.com | Terry specializes in building long-lasting relationships, providing the best insight and recommendations to his customers, and being one of the top commercial ice distributors in South Florida. |
| 12 |  |
Josh Gauger | Account Executive | Florida, Ft. Meyers | JGauger@drinkoptimum.com | Indiana native with lots of experience keeping the peace, Josh knows how to ask the right questions to find out exactly what clients need to supply their business with water coolers. |
| 14 |  |
Genie Evanko | Account Executive | Pennsylvania, Pittsburgh | Genie@drinkoptimum.com | Genie joined the Pittsburgh office as an account executive in late 2022, bringing many years of waterworld experience with her. Genie believes in a customer-first experience and always strives to do the best. |