Meet the Team

Optimum is about more than just clearly pure water. It’s about taking care of our employees and customers. Barry, our Founder, had the vision to reinvent the current drinking water experience. He achieved his vision by establishing a customer-first experience. We empower our staff by implementing continuous improvements through hands-on training and support. In return, our staff empowers your business, school or hospital with the best hydration experience available today. 

Barry Snyder

CEO, Founder

Zachary Snyder



Water Boy

Charlie hails from California and is a third-generation water warrior. He currently manages Optimum West Coast with high expectations and will be the first manager to tell new Reps to get in line. In his spare time, Charlie enjoys spending time with his friends at various playgrounds and sandboxes in Sunny LA..

Crystal Haycock

Vice President of Operations & Controller

Crystal has over 19 years of experience in the point-of-use drinking water industry. She leads the team that supplies customer service and provides the best drinking water products to all businesses.

Paul Karrat

Vice President of Sales

For 13 years Paul has been an advocate for purified water. He believes pure water is the key to health, wellness, and slowing the aging process.

Michael Valasky

National Operations & Service Manager

Michael oversees customer care, product development and training, and the overall day-to-day field activity. Including community involvement and environmental sustainability.

Edgar Garcia

Quality Control & Development Manager

Edgar has eighteen yrs+ of experience as a water industry technician. As Optimum’s Quality Control, Training, and Development Manager, he manages recruiting, training, and development. 

Jon Weinberg

Sales Manager
Miami, Florida

Jon has a background in home improvement, technology, and marketing. We don’t call him the Swiss Army Knife for nothing.

George Baum

Sales Manager, West PA, East OH

George has been in the point-of-use and water filtration business for more than 20 years. Based in Pittsburgh, he oversees the sales, installation & service for Pennsylvania, West Virginia, and Ohio.

Jodi Usina

Sales Manager
North & Central Florida

Being Optimum’s first sales rep in 2014, Jodi has spent most of her career in the drinking water and ice industry. She completed her MBA in 2020 and understands the importance of managing costs while improving the hydration experience in the work place.

Optimum Sales Executives

wdt_ID Picture Team Member Title Region Email About
1 Ray Conway Account Executive Florida (Northern), Georgia (Southeast) Ray began in food service management, and F&B equipment dispensing and service. One thing he is sure of is that customer loyalty is in response to great customer service.
3 Miguel Rodriguez Account Executive Florida (Southeast) Miguel graduated from Montclair State University master’s in Business Accounting.
4 Emma Page Account Executive Florida, Melbourne Emma graduated from Western Carolina University and moved to Florida to begin her career with Optimum.
5 Cade Macri Account Executive Florida, Jacksonville Cade loves everything to do with the ocean, his previous job was on water as the first mate on an offshore fishing boat.
7 Hillary Berg Account Executive Florida, Tampa Hillary has spent several years in the sales and branding world in various industries she entered the water industry to provide cleaner and cost-effective drinking water.
8 Maritza Ochoa Account Executive Florida, Tampa Maritza enjoys meeting and learning about her clients while being able to provide them with clean drinking water and ice.
10 Abby Weinberg Account Executive Florida, Miami Since 2019 Abby has applied her passion to helping businesses find a safer, cleaner, and cost-effective drinking water solution.
11 Terry Shea Account Executive Florida, Miami Terry specializes in building long-lasting relationships, providing the best insight and recommendations to his customers, and being one of the top commercial ice distributors in South Florida.
12 Josh Gauger Account Executive Florida, Ft. Meyers Indiana native with lots of experience keeping the peace, Josh knows how to ask the right questions to find out exactly what clients need to supply their business with water coolers.
14 Genie Evanko Account Executive Pennsylvania, Pittsburgh Genie joined the Pittsburgh office as an account executive in late 2022, bringing many years of waterworld experience with her. Genie believes in a customer-first experience and always strives to do the best.