At Optimum Water Solutions, great hydration starts with great people. Founded by Barry Snyder with a vision to reinvent the drinking water experience, Optimum provides bottleless water coolers, ice machines, and commercial water filtration solutions for businesses, schools, hospitals, and organizations of all sizes.
Through hands-on training, ongoing support, and a customer-first approach, our team delivers reliable service, expert guidance, and clean, refreshing water and ice solutions that keep your workplace hydrated every day.
Charlie, Harry & Rocky
Water Boys
These third-generation water warriors are already making a splash from California to Pittsburgh. Barry’s grandsons bring big smiles, bright energy, and a whole lot of heart to the Optimum family. From cheering on the team to reminding us that every drop matters, they represent the next generation of passion for cleaner, healthier water.
Crystal Haycock
Vice President of
Operations & Controller
Crystal has more than 20 years of experience in the point-of-use drinking water industry. As Controller and Vice President of Operations, she helps keep everything running smoothly, from finances and daily operations to the teams that support our customers.
Paul Karrat
Vice President of
Sales
For over 15 years, Paul has been an advocate for purified water. As VP of Sales, he leads all of the regional sales managers and believes clean, pure water supports better health, everyday wellness, and long-term vitality.
George Baum
Vice President of
Business Development
George brings more than 20 years of experience in the point-of-use drinking water industry. As VP of Business Development, he is committed to delivering an exceptional customer experience—always with top-notch service and a smile.
Jon Weinberg
Vice President
Miami, FL
Jon has a background in home improvement, technology, and marketing. We don’t call him the Swiss Army Knife for nothing.
Jodi Usina
Sales Manager
North & Central Florida
Being Optimum’s first sales rep in 2014, Jodi has spent most of her career in the drinking water & ice industry. She completed her MBA in 2020 and understands the importance of managing costs while improving hydration in the work place.
Hillary Berg
Sales Manager
Tampa, Florida
Hillary has spent several years in sales and brand development across multiple industries. She joined Optimum in 2021 and entered the water industry to help businesses access cleaner, more cost-effective drinking water solutions.
Dusty Baker
Sales Manager
Raleigh & Norfolk
Dusty, born and raised near Savannah, Georgia, graduated from East Carolina University while competing as a student-athlete in baseball. He was drawn to Optimum’s tight-knit family culture and its commitment to helping businesses transition to cleaner, more sustainable water and ice solutions.
Trey Walsh
Sales Manager
Charlotte & Greenville
After spending 20 years in the marketing and advertising industry, Trey transitioned into a successful account management role and manages an extensive list of customers in the Southeast.
Spencer Coleman
Sales Manager
Atlanta
Spencer graduated from Edward Waters University on a baseball scholarship. Since joining Optimum in 2023, he has been proud to help deliver clean, purified water and ice solutions to businesses in his community.
Jake Lewis
Sales Manager
Lexington & Savannah
Jake was born in Louisville, KY and graduated from Ball State University while competing as a student-athlete in baseball. He joined Optimum in 2024 and has taken pride in being able to provide the best water and ice solutions to businesses across Southeast GA and the Lowcountry.
Leo Polis
Sales Manager
Toronto
Leo is a Business Management graduate from Humber College with 6 years of sales and customer satisfaction experience across multiple industries, developing strong skills in building relationships and understanding customer needs. He’s passionate about providing exceptional service, building lasting relationships, and creating value for every customer.
George Karrat
Sales Manager
Birmingham & Chattanooga
George has over 20 years of experience in consulting customers on the best solutions for their business. George loves that he gets to bring the world’s best water and ice to Tennessee.
Jon Pentz
Sales Manager
Miami and Fort Myers
Jon has 13+ years B2B sales experience across various markets, and industries on the East Coast. His top priority at Optimum Water Solutions is to provide the highest level of customer service while reducing the dependency on plastic water bottles. He is a resident of SWFL with his wife and two daughters.
Stephanie Moreland
Controller
Stephanie, a Jacksonville native, loves that her previous experience in a small business as a controller benefits the most important people at Optimum, the customers. With her expertise, she’s able to reduce costs, while improving the customer experience for Optimum Water Solutions customers.
Ray Conway
Customer Care Manager
With more than 20 years in the water industry, Ray brings deep expertise in food service management and beverage equipment dispensing and service. He joined Optimum in 2015, and believes long-term customer loyalty is built through exceptional service at every touchpoint.
Michael Valasky
National Operations & Service Manager
Michael oversees customer care, product development, training, and day-to-day field operations, while also leading community involvement and environmental sustainability initiatives.
Edgar Garcia
Quality Control & Development Manager
Edgar has 18+ years of experience as a water industry technician. As Optimum’s Quality Control, Training, and Development Manager, he manages recruiting, training, and development.
Abby Weinberg
Head Recruiter
Since 2019 Abby has applied her passion to helping businesses find a safer, cleaner, and cost-effective drinking water solution.
Genie Evanko
Senior Executive
Water & Ice Business Solutions
Genie has been helping businesses upgrade to healthier, cleaner, and more sustainable drinking water and ice solutions since 2018. Passionate about workplace wellness, she partners with each company to design a customized bottleless water system that fits their people, space, and budget. She’s proud to reduce plastic waste and single-use bottles — one refill at a time.
Reginald Causey
National Installation & Service Manager
Reggie joined Optimum in 2020 as a technician, bringing dedication and heart to the Tampa market. Always leading by example—with a smile—he now plays a key role in guiding our regional managers and technicians with confidence and grace.
Genie Evanko
Senior Executive
Water & Ice Business Solutions
Genie has been helping businesses upgrade to healthier, cleaner, and more sustainable drinking water and ice solutions since 2018. Passionate about workplace wellness, she partners with each company to design a customized bottleless water system that fits their people, space, and budget. She’s proud to reduce plastic waste and single-use bottles — one refill at a time.
Reginald Causey
National Installation & Service Manager
Reggie joined Optimum in 2020 as a technician, bringing dedication and heart to the Tampa market. Always leading by example—with a smile—he now plays a key role in guiding our regional managers and technicians with confidence and grace.